Having grown up in Luton, I took my inspiration from local designs and history. The mediaeval flint and stone chequered architecture of St. Mary’s church is reflected in the leaf pattern on the hare, and the now derelict hat factory gave me ideas for some mad hatters popping their hatted heads out of the thicket. I also wanted to incorporate my own identity as a Deaf artist into the design, so at the front of the design we find a cheeky tortoise spelling L O V E using the British Sign Language (BSL) fingerspelling alphabet.

Created by: Olivier Jamin

Sponsored by Keech Hospice Care

Have a go at using the BSL alphabet yourself – click here.